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The Wallaby app maximizes and organizes your wallet to save you hundreds of dollars each year by showing you which card to use while you shop. As the Lead User Experience Designer at Wallaby, I’ve seen the app go from a minimum viable product to being named a Best Financial App by Money Magazine. Here are 3 key tips that has helped us create an awesome user experience that can be applied to your own apps:Wallaby是一款钱包管理工具,通过在购物时提醒你使用最合适的卡片,达到返现最大化,每年都可以帮你省下数百刀。作为Wallaby的首席用户体验设计师,我见了它从一个小产品成长壮大直至被Money Magazine评为最好的财务类应用。这里的三条小窍门,指导我们设计出如此优秀的体验,希望也能被你所用:1. Design for the Platform1. 为不同的平台定制体验iOS and Android have different conventions and standards that you should do your best to follow, some of which include:iOS和Android有着不同的法则和标准,我们应该尽力去遵循,包括如下:#8226;Different sizes and resolutions- 不同的屏幕尺寸和分辨率#8226;Android devices have a dedicated back button- Android设备有个专门的返回的按钮#8226;iOS has tabs on bottom of the screen versus Android at top- iOS的标签在屏幕下方而Android在上方#8226;Look and feel of UI components#8202;—#8202;date picker, on/off vs checkbox- UI控件的外观——日期选择器,开关按钮对勾选框When we first designed the Wallaby app for Android, we ported over the same look and feel from iOS, which led to a lot of angry Android users. Since then, we’ve adopted the Android look and feel and have seen our app rating rise constantly.在设计Wallaby Android版本之初,我们使用了与iOS一样的视觉设计,导致了许多Android用户的抱怨。之后我们便采用了Android的规范进行设计,我们应用的评分就开始持续上升。If you’re developing for both platforms, be sure to the Apple iOS Human Interface Guidelines and Android Design page. If you have access to both iOS and Android devices, get familiar with both —use each as your primary device for a few days and compare your favorite apps—to get a good sense of the subtle but important differences.你要是开发双平台都适用的应用,确保你熟读了iOS和Android的设计规范。要是同时拥有iOS和Android的设备,就玩熟他们——把它们分别当成你的主设备用几天,然后比较你最喜欢的应用,从而加强对于那些重要不同点的意识,尽管它们很细微。2. Get Feedback Early and Often2. 尽早并且频繁收集用户反馈1-star reviews hurt but you can learn a lot about what’s wrong about your product from them#8202;—#8202;whether it be about the app crashing, incorrect data or missing features. Not everyone wants to take the time to write a review, so let your users send you feedback other ways or contact your users to get their opinions. If you don’t give users an easy way to contact you, how will you ever know something is wrong?一星评价总是让人觉得很受伤,但是你可以从中认识到产品的问题所在,是因为应用崩溃,数据错误还是某些功能的缺失。并不是所有人都愿意花时间去写个评价,所以让你的用户通过别的方式给你发送反馈,或是直接联系用户得到他们的意见。要是不提供用户简单的联系方法,你又怎会知道问题出在哪?The Wallaby app offers multiple ways to send feedback on different screens. In addition, we send out emails and surveys about the app and what can be improved. For example, our #1 requested feature was support for online stores. We not only added support but we sent out surveys to see which stores were most popular to make sure we supported them. If users can’t find their store, they have the ability to submit it to us so we can add it to our database.Wallaby在不同的页面中提供了多种提交反馈的方法。除此之外,我们还会给用户发送邮件或是调查问卷来得知那些应该改进的地方。例如,我们的首要功能是持在线商店。我们不仅仅提供了持还发送问卷用以调查哪些商店是最受欢迎的,并且确保我们是持这些商店的。如果用户找不到他们想要的商店,他们可以提交给我们,让我们加入到数据库中。3. Get Users to their Goals Faster3. 让用户更快的完成他的目标People are constantly on the go so any time that can be saved can greatly improve your app’s user experience. With mobile phones, you don’t have to start at a blank slate. Use the information you aly have to create a faster, smarter user experience. With a mobile phone, you have access (with permission) to a wealth of data such as a user’s location, address book, pictures, calendar and much more.用户常常忙个不停,所以任何时候帮助用户节约时间就可以大大提升应用的用户体验。在移动端,大可不必让用户从一个空白页开始任务,利用已有的信息来建立一个快速巧妙的体验。在获得授权的情况下,你可以利用许多有价值的数据例如用户的位置,联系人,照片,日历等等。With the Wallaby app, the main use case of the app is advising which card to use. Earlier versions of the app showed a list of nearby locations when you launched the app and required you to select a place before the app would let you know which credit card to use. Now, you are presented with the same list of nearby locations but the app shows you which card to use right next to it, thereby skipping a step to get the information you need. You can still tap on the place to get get more detailed information if you want.在Wallaby应用中,最主要的使用场景就是我们给用户建议他该使用哪张卡片。早期版本中,用户启动应用会看到附近商店的列表,用户需要选择一个消费的地点然后我们才会告诉用户该使用哪张信用卡。现在,用户也会看到和之前一样的附近商店列表,但是我们直接将推荐使用的卡片信息展现在了地点信息的边上,用户仍然根据需要可以点击这个地点得到更多详细的信息。How could we improve this even more? By not even requiring them to launch the app. If you connect with Foursquare, you can check in with the Foursquare app and we#39;ll send a push notification about what card to use. If your card has a special time sensitive bonus, such as the Chase Sapphire Preferred with triple points every first Friday of the month, we’ll push an alert that morning to remind you. We#39;ve also dabbled with wearables like Pebble and Google Glass, presenting the same information without having to take out the phone. For the online shoppers, we developed a browser extension, so users would be able to view their best card in front of their computer when shopping as well.如何还能够做的更好?我们甚至不需要用户启动应用。如果你在使用Foursquare 签到(译者注:街旁的原型), 我们就会给你发送一个提醒,告诉你该用哪张卡片。如果你的卡片有特殊促销,例如Chase Sapphire Preferred (译者注:一种信用卡的名字)在每个月的第一个周五有三倍积分的活动,我们会在那天的早晨发送消息提醒你。同时,我们还与Pebble,Google Glass交互,你都不用拿出你的手机,就能在上面看到同样的信息。在电商领域,我们开发了一款浏览器插件,这样用户在线购买时也能看到推荐使用的卡片了。Look at any highly rated app (not including games) and you’ll likely notice that the majority follow the designs and conventions of the platform so users will aly have a sense of how to use the app. They collect lots of feedback, listen to their users and constantly improve their app. Finally, they are smart about what is shown and are always helping users accomplish their goals faster. You might have the greatest idea for an app but if the UX is poor, no one will use it. By following paradigms, getting feedback, and reducing friction, you’ll be well on your way to an improved user experience and a 5 star app.看看那些高评分的应用(游戏除外),你会发现大部分都遵循了平台的设计规范,这样用户对于该如何使用这个应用就有了基本的意识。他们收集用户的反馈,聆听用户的需求并且持续改进体验。最后,他们对于那些能帮助用户更快完成目标的设计都处理得很聪明。你也许有很漂亮的点子,但是如果体验不好,没有人会去用它。遵循规范,收集反馈,降低用户使用的阻力,这些能帮助你的应用提升体验并且得到五星。 /201410/339438Apple#39;s iOS 8 is so secure, even the policecan#39;t get hold of your personal details: Tim Cook outlines firm#39;s latestprivacy plans苹果公司称iOS 8非常安全,连警察都无法获取你的个人信息Alongside the new keyboards, messagingtools and photo features of iOS 8, Apple has also updated the software#39;ssecurity features.iOS 8操作系统除了新的键盘、消息发送工具和照片功能外,还更新了安全功能。In an open letter to customers, Apple’schief executive Tim Cook announced the firm has changed the way encryptionworks in iOS 8.在致客户的一封公开信中,苹果CEO库克宣称该公司已经改变了iOS 8的加密技术的运作方式。As a result the company can no longerbypass a user#39;s passcode, making it impossible for it to hand over data to lawenforcement officers and governments.导致的结果是苹果公司无法绕开用户设置的密码,从而也就无法将用户个人信息提交给执法部门和政府了。This is the case, even if a search warrant is served on the firm or customer.即使苹果公司或者客户在面临搜查时,这一事实也无法得到改变。These new rules, however, only apply todata stored on the device, locked by a passcode, and Apple will be able toaccess data stored on iCloud if presented with a warrant for it.然而,这些新规则只适用于存储在手机上的被密码保护的个人数据,而一旦面临搜查,苹果公司仍可以进入存储在iCloud上的数据。And because these new features only applyto iOS 8, data can be extracted where necessary on devices running olderversions of the software, from iOS 4 to iOS 7, as has always beenthe case.而且这些新功能只适用于iOS8系统,所以iOS 4 到 iOS 7系统上的手机数据将无法得到保护。The announcement is part of a wider privacy and security push being made byApple to protect its users.这个声明是苹果公司为保护客户而采取的隐私和安全措施的一部分。 /201409/329894An unmanned probe touched down on a comet for the first time on Wednesday, as the European Space Agency’s Philae lander successfully negotiated a perilous seven-hour descent from its Rosetta mother ship on to the irregular nucleus of Comet 67P.一个无人驾驶的探测器周三首次在一颗彗星表面着陆,欧洲航天局(European Space Agency)的飞来号(Philae)着陆器成功与母船罗塞塔号(Rosetta)分离,在危险中下降了7个小时,最终在彗星67P的不规则中心着陆。Scientists at ESA mission headquarters erupted in applause shortly after 4pm GMT as a radio signal from Philae 511m km away confirmed that the washing-machine-sized probe had reached the surface.在格林威治时间周三下午4点后不久,欧洲航天局任务总部的科学家们爆发出热烈掌声,“飞来号”从距离地球5.11亿公里的地方发来的一个无线信号实,这个洗衣机大小的探测器已在彗星表面着陆。“The lander is talking to us,” said an emotional Stephan Ulamec, Philae manager, after the first signal came through. “We are extremely relieved to be safely on the surface of the comet, especially given the extra challenge of the comet’s unusual shape and unexpectedly hazardous surface,” he added. “In the next hours we’ll learn exactly where and how we’ve landed, and we’ll start getting as much science as we can from the surface of this fascinating world.”“着陆器在跟我们说话,”“飞来号”主管史蒂芬#8226;乌拉美克(Stephan Ulamec)在第一个信号传来后激动的表示,“得知着陆器已安全抵达彗星表面,我们彻底松了一口气,特别是在这颗彗星的形状不同寻常且表面意外危险的情况下,”他补充称:“未来几个小时,我们将搞清楚它是在哪里着陆以及如何着陆的,我们将开始从这个迷人世界的表面获得尽可能多的科学数据。”Philae separated from Rosetta at 9am on Wednesday morning. ESA scientists had dubbed Philae’s descent to the comet “seven hours of terror” – an echo of the “seven minutes of terror” endured by their Nasa counterparts before the successful landing of the Curiosity rover on Mars in 2012.“飞来号”是在周三早晨9点与罗塞塔号分离的。欧洲航天局的科学家们将“飞来号”下降抵达彗星的过程称为“恐怖7小时”,这与美国国家航空航天局(Nasa)在2012年“好奇号”(Curiosity)探测器在火星成功着陆之前经历的“恐怖7分钟”形成呼应。If anything, the Philae landing was even more perilous. While Curiosity dropped on to a relatively smooth Martian surface, Philae landed on a duck-shaped lump of ice, dust and rock just 4km wide, strewn with boulders and shooting out unpredictable jets of gas.“飞来号”的着陆更加危险。“好奇号”是在相对平滑的火星表面着陆的,而“飞来号”则是降落在一块鸭子形状、由冰、尘埃和岩石组成的块状物上,只有4公里宽,周围散布着巨石,而且喷射出无法预测的气流。Before the landing, mission managers said anchoring would be needed because 67P’s gravitational pull is too weak to hold Philae firmly in place. After touchdown they discovered that Philae had landed without its harpoons firing successfully.在着陆前,此次飞行任务的主管们表示,着陆器需要固定,因为彗星67P的引力太小,无法让“飞来号”紧紧固定。在着陆后,他们发现,“飞来号”是在没有成功发射鱼叉的情况下着陆的。Philae will start scientific investigations of the comet immediately. Various instruments will look at the physics and chemistry of the surface, while drills extract subsurface samples and deliver them to the probe’s onboard laboratory for further analysis.“飞来号”将立即展开科学调查。各种工具将考察彗星表面的物理和化学结构,同时钻头将提取地表下样本,并将它们送至探测器的机载实验室,进行进一步分析。Scientists are looking forward eagerly to the results because cometary material is believed to have changed little since the formation of the solar system 4.5bn years ago.科学家们正热情期待着这些结果,因为据信,自太阳系于4亿年前形成以来,彗星物质几乎没有发生变化。Although the initial science phase will last for just three days – the lifetime of Philae’s primary batteries – mission scientists hope its solar panels will enable it to study the change in conditions for a few months as it approaches the sun, heating up and becoming ever more active.尽管最初的科学考察期仅会持续3天(“飞来号”主电池的寿命),但此次任务的科学家们希望探测器上的太阳能电池板能够让探测器在未来几个月,在彗星接近太阳、燃烧以及变得更为活跃时考察其状态的变化。“Rosetta is trying to answer the very big questions about the history of our Solar System,” said Matt Taylor, Rosetta project scientist. “What were the conditions like at its infancy and how did it evolve? What role did comets play in this evolution? How do comets work?”“罗塞塔号正试图解答有关我们太阳系的一些非常重要的问题,”罗塞塔号项目科学家马特#8226;泰勒(Matt Taylor)表示,“在太阳系形成初期它是什么状态?它是如何进化的?彗星在这种进化中起到了什么作用?彗星如何运转?” /201411/342282Neutrino communications中微子通信ET, phone home外星人,致电家中The world#39;s first neutrino-messaging service世界上首次中微子通信务PARTICLE physics is all very well for addressing trivial matters like ;why are we here?; (see article). But some people question its practical usefulness. To answer such naysayers a group of physicists at Fermilab have just submitted a paper to Modern Physics Letters A in which they describe how they have built themselves a neutrino-powered telephone.粒子物理学总是能很好地解决我们生活中遇到的像;为什么我们在这里?;这类的琐事。但是一些人会质疑它的实际可行性。为了消除类似的质疑,费米实验室的一群物理学家刚向物理学界权威杂志Modern Physics Letters A提交了一篇论文,论文中描述着他们怎样为自己成功定制了利用中微子载波的无线电通信电话。Naturally, their neutrinophone is digital. A pulse of neutrinos (small, elusive subatomic particles with no electric charge) corresponds to the digit ;1; while no pulse corresponds to ;0;. The neutrinos themselves are created by smashing bunches of protons into a target made of graphite. They are detected roughly 1km away by researchers who, in their day jobs, work on a neutrino collaboration called MINERvA. By modulating the pulses of protons the group was able to send a message in binary that, when translated, ;neutrino;. Whether this will go down in history alongside Alexander Graham Bell#39;s first message, ;Mr Watson, come here, I want to see you,; remains to be seen.显然,他们的中微子电话通信是数字化的。一个中微子(一种不带电荷形态诡异的亚原子粒子)脉冲对应着逻辑电平;1;,没有脉冲时就对应着逻辑电平;0;。中微子产生于一些质子束轰击一个石墨目标后产生脉冲介子,介子随后衰变而成。整天工作于一个「主注入器之中微子V-A交互作用实验(MINERvA)的研究员们在大概在一公里远处能检测到中微子。通过对质子束脉冲的调制编码后,以二进制码的形式进行中微子传输。是否这将延续亚历山大?格拉汉姆?贝尔(Alexander Graham Bell)的历史,以;Watson先生,请过来,我想见到你;进行首次中微子通信,我们拭目以待。The point, though, apart from sheer wackiness, is that neutrinos are not easily intercepted by collisions with other sorts of matter. If humanity wanted to broadcast its existence to intelligent life forms that might be out in the galaxy listening, a modulated beam of neutrinos would be a good way of doing so. Conversely, some people argue that listening for ET at radio frequencies is the wrong approach. The right one, they think, would be to build a neutrino-receiver. And that would mean plenty of work for neutrino physicists. Perhaps, then, from its makers#39; point of view, the neutrinophone is not such a nutty idea, after all.然而,重要的不仅是其古怪性而且中微子在传输中当受到其他物质的撞击时不容易被破坏。如果人类想让远在系的地方听到充满智慧生命存在性的广播,那么经过调制的中微子光束则是使他实现的一种很好的方式。相反,一些人认为利用无线电广播频率收听外星人是一种错误的方式。他们认为正确的方式应该是搭建一个中微子载波的接收器。这就意味着中微子的物理学家将需要做大量的工作。那么,也许中微子电话的制造商会认为,毕竟中微子电话并非是一个疯狂的创意。 /201208/193894China plans to launch another manned spacecraft Shenzhou-10 in early June 2013, a lead space program official said.中国计划2013年6月初发射载人飞船神舟10号,一个权威的太空项目官员说。Like in the Shenzhou-9 mission, the crew might include two men astronauts and a woman, who are scheduled to enter the Tiangong-1 space lab module.像神舟9号一样,神舟10号的船员也可能包括两名男飞行员和一名女飞行员,他们将进入天宫一号模拟太空实验室。“They will stay in space for 15 days, operating both automated and manual space dockings with the target orbiter Tiangong-1, conducting scientific experiments in the lab module and giving science lectures to spectators on the Earth,” Niu Hongguang said, who is the deputy commander-in-chief of China’s manned space program.“他们将在太空停留15天,自动和手动操作与目标轨道飞行器‘天宫一号’的空中对接,在模拟实验室进行科学实验以及给地面上的观察员提供科学数据内容。”中国载人航天项目副总司令牛红光说。In the coming mission, Shenzhou-10 will offer ferrying services of personnel and supplies for Tiangong-1, further testing the astronauts’ abilities of working and living in space, as well as the functions of the lab module, he said.他说,在接下来的任务中,神舟10号将为天宫一号提供人员和物资的运载务,进一步考验宇航员在太空中的工作和生活的能力以及测试模拟实验室的功能。“The success of this mission might enable China to construct a space lab and a space station,” he said.他表示,“这次任务的成功可以明中国有能力在太空建立实验室和空间站。” /201211/209750

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