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2019年12月06日 17:04:20    日报  参与评论()人

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青岛市市立医院妇科咨询青岛治妇科哪个医院好 CCTV Spring Festival Gala May Remain the style of “Zero Advertising”年CCTV春晚将保持零广告插播形式Feng Xiaogang, a well-known Chinese film director, replaced Ha Wen to be the chief director of Chinese Central Television Spring Festival Gala. It is learned that the CCTV Spring Festival Gala may remain ;Zero Advertising;.冯小刚,以为著名的中国电影导演,取代哈文成为年央视春晚总导演据说今年春晚将仍保持零广告插播形式Feng Xiaogang participation makes people look ward to watching this brand new Spring Festival Gala. The public is curious about whether Feng Xiaogang, recognized as a director who can turn product placements into amazing box office, will keep the style of ;Zero Advertising;, which Ha Wen maintained in the previous galas.冯小刚的加入让很多人对新春晚的期待大增人们好奇的是总会把广告植入转化成奇异的票房收入的总导演冯小刚会否保持哈文在之前晚会中使用的“零广告”形式Ha Wen, who directed both and CCTV Spring Festival Galas, brought a new style of ;Zero Advertising; to the Spring Festival Gala. Back to three years ago, the CCTV Spring Festival Gala got its highest advertising revenue of about RMB 0.65 billion Yuan. After that, CCTV faced a storm of criticism and decided to carry out a plan of ;Zero Advertising; in the following CCTV Spring Festival Gala. Although it was not Ha Wen who first proposed the style of ;Zero Advertising;, it was she who best implemented the style. In and , Ha Wen clearly announced that CCTV Spring Festival Galas would not have any product placements. According to some media, the previous three CCTV Spring Festival Galas, which had no advertising, provided the public with ;pure; galas while making CCTV lose about RMB 1.75 billion Yuan.哈文,曾指导了和央视春晚,创造了“零广告”的春晚新形式回到三年前,年央视春晚创造了广告植入收入最高的记录,约6.5亿元在那之后,央视受到暴风一样的批评指责从而决定在接下来的年春晚发起“零广告”计划虽然不是哈文最先提出的“零广告”提案,但她却是落实的最好的那一个在年和年的春晚上,哈文明确宣布春晚不会有任何广告植入据一些媒体报道,之前三次“零广告”春晚虽然给大家带来了“纯净”的晚会却为央视带来了.5亿元损失According to the Peninsula Morning Post, CCTV Advertisement Department has recently held an inside meeting with its VIP advertisers, preparing the upcoming ;Prime-time Advertising Auction;. The department has aly promoted an advertising package CCTV Spring Festival Gala, which is only designed the advertising bee the Spring Festival Gala. The source emphasized that pre-advertising could not be understood as the advertising the Spring Festival Gala. ;Pre-advertising is bee the Spring Festival Gala. Every TV station has pre-advertising. We cannot associate pre-advertising with product placements in the Spring Festival Gala,; said the source. No product placement space has been promoted yet so far. There is reason to believe that CCTV Spring Festival Gala may remain the style of ;Zero Advertising;.据半岛晨报报道,央视广告部最近同它的VIP广告商们进行了内部会议,为即将到来的“黄金时段广告招标”做准备广告部已经筹划要加入一组在年央视春晚开始前播放的广告他们强调事先广告不会被理解为春晚广告“事先广告是在春晚开始前播放的广告每家电视台都有我们不能将实现广告同春晚广告植入联系到一起”直到目前为止还没有广告植入空间这是我们让我们相信年春晚将仍保持“零广告”形式的原因 63青岛大学医学院附属医院妇科在线咨询和网上挂号电话

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